Meet the Team

About Us


Brand North is a full-service digital marketing firm based in Boca Raton, Florida. Our team of professional digital marketers and developers collaborate together to create beautiful websites and effective marketing strategies that drive conversions; our innovative methods help clients find success both offline and online.

Over the years, we have steadily grown our team and our brand partners’ profitability. We employ many digital strategists - both in-house and remotely - to help our clients stay ahead of the competition. We play to your strengths, stay up-to-date in your particular industry, and contribute to marketing campaigns that deliver a significant return on investment (not just an arbitrary amount of clicks). We offer:

  • Custom Website Design & Development
  • Search Engine Optimization (SEO)
  • Google Ads & GMB Management
  • Social Media Management
  • Facebook Advertising
  • Pay Per Click (PPC)
  • Sales Consulting
  • Business Solutions
  • Call Center Solutions
  • Business Development
  • Lead Generation & Automation
  • Content Development & Copywriting

We take our clients to new heights with results-based strategies and marketing methods that are reliable and field-tested. We don’t provide cookie cutter solutions. We find out what unique problems are occurring in your business and solve them for you. Every project is different, which is why each campaign is specifically tailored to you, your audience, and your perfect client. Brand North caters to local and national clients of all sizes, with a focus on industries that have face-to-face customer interactions. When you work with Brand North, you’ll gain top search rankings, drive more business to your website, and implement operational strategies to handle the increase in business - while paying close attention to your margins

Meet the Team

George Kocher, Founder & CEO


George Kocher is a data driven leader with experience building and managing high performance sales and marketing teams. After graduating from Cornell University, George worked as an Analyst at Barclays Capital and VP of Business Development for Lakeview Health, a portfolio company of The Riverside Company. He currently serves as the Founder and CEO of Brand North. George has a proven track record of success in leading teams and an ability to find overlooked opportunities. In 2020, George was elected to the Forbes Business Council and is regularly asked to contribute as an expert on subjects ranging from SEO to business automation.

He has been quoted in ThriveGlobal, CEOBlogNation, Cience and many other national publications. As a former Division 1 wrestler, George is still an avid health and wellness enthusiast, Brazilian Jiu Jitsu fan, and marathoner. In addition to caring about his own health, George is a mental health advocate and enjoys volunteering.

He lives in Boca Raton, FL with his wife and his dog Franky.

Rick Aranda, Web Development Manager


Rick began his career after graduating with a B.S. in Computer Information Systems. After gaining experience in the field, Rick became the CEO for Idea Web Development, Inc. and held the position for over a decade, where he oversaw the completion of hundreds of digital projects and websites, trained and mentored numerous junior programmers, and helped all of his clients reach their digital marketing goals. Rick is a jack-of-all-trades developer with a portfolio of over 2000 websites and numerous applications; his experience in programming, marketing, website/app development, SEO, and PPC has made him an invaluable member of the team at Brand North . If we need a website or application designed, programmed, and developed from scratch, Rick is our go-to guy.

My biggest passion as a full-stack developer is being able to continually grow my skill set with the always-changing digital landscape. Creation of fully-featured web and mobile applications only further emphasizes my devotion and excitement of building new things.

Languages and skills

  • HTML, CSS, Javascript
  • AngularJS/Angular2
  • VueJS
  • PHP
  • Laravel (PHP)
  • NodeJS (SailsJS)
  • UI/UX Design and Development
  • mySQL/SQLite
  • ExpressionEngine, WordPress, and Grav (PHP)
  • Mobile Development (Ionic/AngularJS and Apache Cordova)
  • Server Scaffolding

Paul Petrac, Senior Copywriter & Content Manager

Originally from Orlando, Paul moved to Boca Raton in 2012 to attend Florida Atlantic University to play tuba in the university orchestra. After graduating in 2016 with a degree in Writing & Rhetoric and Commercial Music, Paul continued his career in the music and digital marketing industries, working with a number of chart-topping performers, international brands, and digital marketing agencies. In addition to his career in music, Paul has worked as a professional copywriter, ghost writer, and content manager with over 1000 published articles online. Paul was also employed as an English and Writing tutor at Palm Beach State University, where he worked with bachelor’s- and master’s-level students. He uses his experience in event production/management, content management, and professional writing to create content that informs and inspires. In his spare time, Paul enjoys writing music, playing volleyball, training CrossFit, and spending time at the beach. As a dual citizen, Paul often travels to the UK to visit his family.


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