Only ⅓ of local businesses reach the 10 year mark. Unfortunately, this is because some companies adapt to changes in marketing and technology while others don’t. The same can be said for businesses that have been around for two decades or more. If you don’t adapt, you decline. We don’t want your business to fail - and we know what to do about it.
We're not saying that the tried-and-true classics such as television, newspaper, radio advertisement, and magazines are ineffective. We'll track your ROI from these sources. What we're saying is that effective online marketing will bring you and your company another lucrative revenue stream.
The advertising game is constantly changing, but one thing remains true: you must have a rock-solid online presence in this day and age. We aim to attract, impress, and convert your leads... and we want you on board.
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The Importance of GMB Optimization
The GMB listing is your new online billboard. It's an incredibly important part of your online presence because a GMB is the first thing people see when searching for your company. We optimize GMB listings to set you apart from your competitors. We work with you and Google’s suggestions to expand your online presence and increase your overall ROI.
Here’s the hard truth: we find issues with online business listings every day! Make sure your business isn’t one of them. If you have an optimized Google My Business listing, you’ll avoid digital penalties, drive more customers to your website, and ultimately increase your online and local reputation.
Local Search Engine Optimization (SEO)
Want your business to be on the map? You’re going to need strong foundational on-page and off-page SEO. We understand that e-commerce is a massive industry, but remember: 90% of purchases still take place in physical locations... and guess how consumers find these physical locations? Google searches.
We consistently train our team and keep up-to-date with the latest SEO techniques and tricks. We have a passion for this digital science, and that passion is the reason why this company was started. Our clients routinely rank #1 for the keywords they want. If our clients want to be the best local business in their industry according to Google - we make that happen. It’s what we do.
Customer Relationship Management (CRM)
Once you start getting leads, you have to manage your future clients effectively and follow up with them - fast. Leads can come in from a variety of online marketing means: Google Ads, your website, landing pages, social media, and Facebook Ads, for example. Following up with a lead in a few minutes or less becomes difficult during all of the day to day activities involved with running a business.
If you forget to follow up with a lead quickly, their interest can grow stale… and that means they may take their business elsewhere. Automating follow up conversations and engaging the client ASAP is incredibly important. This is why we automate every follow up conversation. From automatic phone calls, voicemail dropping, and text messaging, to automated email campaigns, sales pipelines, and scheduling, you’ll never have to lose a lead again.
As a local business owner, your goal shouldn’t be world domination… well, at least not yet. Spreading the reach of your local business is essential if you want to succeed in your industry, and Google AdWords can help get you there. By working with Google’s Adwords and local business platform, a business can exponentially increase their amount of leads and customers.
It’s easy to tap into the large number of people who search for a product or information if you possess the know-how. Google AdWords, used properly in conjunction with other marketing platforms, will ensure a high marketing ROI for you and your company. Fast and transparent results are literally just a click away.