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Search engine optimization is an ever changing digital science that increases the visibility of companies on Google search results. This will invariably send more traffic to a website. It can be complicated to navigate and abstract to understand.
This FAQ will provide you with a foundational understanding of the inner workings of SEO.
SEO, or search engine optimization, is a combination of tools and techniques that rank a company’s website higher on Google to organically funnel more traffic to the website to convert the user with a sale. SEO helps a website’s organic growth, which refers to the unpaid ranking of a website (compared to a paid Google Ad, which will rank your page #1 at the top of the page). The issue with running a Google Ad for a competitive industry is that it can be cost-prohibitive to run year-round.
There are a multitude of factors that Google uses to facilitate a high rank. In order of importance, the features that improve SEO include crawl accessibility (so search engines can index the website), great content, optimized keywords that fit particular searches, a satisfying user experience, internal and external links, speed of the website, shareable content, title and URL description, and schema markup.
Put simply, SEO is successful when you prove to search engines that your content is the most fitting for a particular search query. SEO leads to brand exposure and an increase in quantity and quality of customers.
SEO is not an overnight process. It takes months to build up a website’s credibility and organic searches. Content that is tailored to a particular website and embedded with SEO takes a while to curate. Once the content and SEO factors are up and running, it can take a few months for Google to index and rank the content.
Once the credibility is established and the rank increases, the influx of traffic and engagement to the website is unparalleled. This can be the difference between your business receiving no new customers to receiving inquiries and capitalizing on new customers frequently. It can take anywhere between 3 to 9 months to see an improvement in rankings.
Google is the most predominant search engine followed by Bing, Yahoo, and others. The algorithms embedded in these platforms “crawl” through millions of pages of content indexing each one. A combination of thousands of factors help the search engines to rank sites, which essentially improves the user experience of the internet.
Most content receives no traffic at all. In order for users to find your website, the content has to be well-done, relevant and useful to potential customers/readers. With each algorithm update, Google continues to prize qualitative content over quantitative content.
The search engine algorithm changes 500 to 600 times a year according to Search Engine Land. SEO is a continuously evolving game. Variability in how the algorithm ranks can lead to fluctuating rankings. This is why it's important to maintain ranking with new content, testing, and research.
Keywords are highly searched and relevant words that are embedded in a website’s content, titles, and short description previews in Google search results. The title of this page is “SEO FAQ,” which is a keyword that people search for in the query when they need information about search engine optimization.
Healthily embedding the keywords within the content and throughout the website increases the chances that it will be highly ranked for that search. Higher rankings indicate that the website will display higher on the page in a Google search.
We heavily research keywords to find which are the best for particular businesses. We factor in commercial intent, search volume, price, and competitiveness of a search term or phrase.
Backlinks are essentially links between content. The quality and quantity of backlinks pointing to a particular page are a large factor in ranking. Backlinks enhance the user experience and increase the credibility and relevance of the content.
Backlinks are in the form of anchor text, which is the clickable hyperlinks. It matches the keyword of the page that it links to.
A website’s domain authority correlates to how well it can rank in a search engine. The relevant ranking factors for domain authority include the total number of links and root domains -- which is the structure of a website that contains subdomains and every URL.
Domain authority is a search engine ranking score that was developed by SEO software company Moz. The score can be calculated on a scale from 1 to 100. The higher the score, the more capable a particular site is to rank high.
Pay Per Click is internet marketing through various search engines. Advertisers pay a fee each time their ad is clicked. You are buying site traffic rather than earning users organically. Brand affinity, customer retention, and established domain authority is created through SEO, not PPC. This is great for instant results and clients, but it does not generate organic, long-term growth.
Since SEO takes a few months to climb rankings, a combination of SEO and PPC is recommended. Both organic and inorganic internet marketing is a winning combination for exposure and heightened user traffic -- and ultimately an increase in sales.
The cost depends on the keywords surrounding the business product or service. The more common the search is, the higher the competitiveness will be and the more it will cost to boost rankings.
Pricing also depends on the complexity of the website, the volume of products or services offered, and how many pages and blogs are required to increase ranking. Contact us to find out what is going to help your company grow.
SEO is vital to internet marketing. Although the algorithms of search engines change frequently, the way that we search for content will last. Implementing SEO into your marketing budget is a long-term investment -- and a valuable investment at that.
Organic search results, higher rankings, brand equity, and a more efficient way to target prospective customers are just a few of the benefits that SEO will provide.
Internet marketing can have the highest impact and best ROI compared to traditional forms of marketing like TV, print, radio, and direct marketing. Improvements through SEO like increased web traffic, fresh content, brand exposure, and organic growth that is here for the long-haul are how your business can be transformed.
In a highly saturated world surrounded by advertisements, SEO provides useful information directly to the people that are looking for it. That is how you build lifetime customers. Reach out to Brand North so we can get started on transforming your business.